Privacy Policy
Effective Date: March 8, 2026

At Executive Athletics, we respect your privacy and handle your personal information carefully and professionally.

1. What we collect

We may collect personal information you choose to provide, including:

• Name, email address, phone number, mailing address, and emergency contact details.

• Date of birth and basic identity information needed for client records.

• Health, injury, mobility, lifestyle, and training information you share through consultation forms, waiver forms, nutrition forms, or coaching check-ins.

• Payment and billing information, although full card details may be processed by our third-party payment provider rather than stored directly by us.

• Website usage information such as IP address, browser type, device information, pages visited, and general analytics data collected through cookies or similar tools.

2. Why we collect it

We collect and use personal information to:

• Answer inquiries and provide customer service.

• Set up consultations, memberships, training sessions, classes, and coaching services.

• Build and adjust fitness or nutrition programming.

• Process payments, send receipts, and manage accounts.

• Maintain client records, safety notes, and attendance history.

• Improve our website, services, and client experience.

• Meet legal, insurance, accounting, and risk-management requirements.

We will collect, use, and disclose personal information only for purposes that are reasonable in the circumstances, and we will seek consent where required by law.​​

3. Consent

By contacting us, submitting a form, booking a service, purchasing a package, or providing information for coaching, you consent to our collection, use, and disclosure of your personal information for the purposes described in this policy, subject to legal limits.

You may withdraw consent for some uses of your information, but doing so may affect our ability to provide certain services safely or properly.

4. How we share information

We do not sell your personal information.

We may share personal information only where reasonably necessary, including with:

• Payment processors.

• Booking, scheduling, email, or client-management software providers.

• Professional advisors such as accountants, insurers, or legal counsel.

• Health professionals or emergency responders where necessary for health, safety, or as authorized by law.

• Government bodies or regulators where required by law.

5. Website cookies and analytics

Our website may use cookies, pixels, and similar technologies to improve site performance, remember preferences, and understand how visitors use the site.

You can usually control cookies through your browser settings, although disabling them may affect site functionality.

6. Safeguards

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

7. Retention

We keep personal information only as long as reasonably necessary for the purposes for which it was collected, or as needed for legal, insurance, tax, accounting, or business recordkeeping purposes.​

When information is no longer reasonably required, we will securely delete it, destroy it, or anonymize it where appropriate.

8. Access and corrections

You may request access to your personal information and ask us to correct information that is inaccurate or incomplete. Alberta’s PIPA gives individuals a right of access to their own personal information held by organizations, subject to applicable exceptions.​​

To make a request, contact us using the information below. We may need to verify your identity before responding.

9. Children

Our services are not intended for minors to sign up on their own unless a parent or legal guardian is involved and consent is provided where required.

10. Privacy contact

Privacy Officer: Jeff Marsh
Email: ExecutiveAthletics.yeg@gmail.com
Mailing Address: 14605 118 Avenue, Edmonton, AB, T5L 2M7

11. Changes

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.